Create content that people will talk about.
What that might mean is stop painting by numbers. Stop being complicit in mediocrity. Say ‘no’ more to those things that stray you from your course. Instead –
Create content that people will talk about.
I know it’s harder than it sounds. But if it’s content you’re talking about – it’s probably a lot closer than you think.
Got some audacious ideas for 2016? Let me know.