This is Day 40 of my '100 Days of LinkedIn', which is 100 posts on content creation and the movie business. Call me crazy. 

In most movies, there is a moment in the story about half-way through where the plan just might work. 

• Pages 45-60: False Victory - Things are going right, then suddenly they aren't. (In Indiana Jones, Marion is taken hostage by Germans).

In business, this happens all the time. You win the big account and all seems right with world. 

Until...

Things change... and the bad guys close in. You snatch defeat from the jaws of victory. 

Your answer to this is where Academy Awards are won and lost. And where businesses rise or fall.